"I don't want to believe this"...and there you have the problem.
Despite proof contrary to cherished beliefs -- in this case that there are market solutions to all problems, and that conservative thinking and rational individualism are always the best of all possible outcomes -- we struggle to ignore facts and hold onto faith. Not because we disbelieve what we are shown, but because we don't like it. And we don't like to be wrong when being so subtly (or not so subtly) alters the very basis for how we percieve ourselves within the universe.
To see what is in front of your nose in indeed a constant struggle. And one that requires humility, and flexibility.