"So what exactly is “personal” on the internet? Well, that’s easy. Nothing. Not a damn thing....As the author notes, the problem isn't Facebook --- they are doing what most analysts and tech folks assumed they would do, which is take their primary commodity (your personal information) and commodify it (turn your interests into their profits). The problem is in the perception that has been built by the "social web" that these sites, and this stuff we put up on them, belongs to us. And it is that disjuncture in perception that is the problem, and the real crime. Sites like Facebook are guilty only of encouraging the illusions (and delusions) that the users bring to the site.
"The inherent problem then is expectations. People expect their “personal” data to remain personal and private. This expectation is set at some point by the site they are entering their personal data into. Or, it’s a site like Linkedin, where the expectation of complete transparency is set. The thing is, as Loren mentioned in the video, no one reads the terms of service contracts. When you click the little check box and hit continue, you are agreeing to pages and pages of legalese that pretty much state you don’t have any personal data and you have absolutely no privacy on that site."
So what's the choice? You can accept that privacy is an anachronism, and accept that everything you are and everything you do is now in the public domain, and our lives are effectively some huge Truman Show, or Big Brother house. Or, you can start asserting your right as an individual, and wean off the current cultural addiction to the social networking drugs of choice, and consider how to build alternatives that are stronger, more humane and less self-interested (in an exhibitionistic sense) and more self-aware (in a reflective sense).
The choice is ours to make. But the status quo is currently making the choice for you.